Rather than just asking what people preferred, the least popualr were dismissed, leaving the most popular answers. Then, side by side questions were asked. Modern or contemporary forms compared to older light rock. Older light rock won. Then, that or country. This was the best part. In certain areas, country other areas, older rock.
So, it was split into regions and the study continued. Where country music was opted, a choice between older classic, 70' &80's or modern? 70's and 80's won. Then compare this to classic oldies rock, Oldies won.
Anyway, as the study was fielded down, it turns out most people would prefer to listen to older rock music from the late 50's, all of the 60's and early 70's.
People can understand the words, enjoy the rythym, and relate to the message conveyed. It reminds us of more carefree days, younger days and for many today, days when we wished we had lived through.
Interesting note on holiday tunes: forget instrumentals, forget "new" versions of older material. The larger group much preferred the original, classic renditions, with words, by the original artists.
It was also interesting to note that irate customers tend to calm down alot faster when slower or more favorable forms of background or white noise was played. In this study, it was found that most people start getting irked when Rush Limbuagh is talking. The reason people gave were 1- his opinions and 2- the sound of his voice.
Paul Harvey was a popualr radio commentary personality and many people listened. Why? To get "the rest of the story".